Helping SaaS Founders figure out the mystery of predictable sales.

SaaS Sales Accelerator

The perfect way for you to invest in your revenue generating capabilities. This program provides you with the advanced sales frameworks and tactics needed to close revenue predictably, scale your team, and hit your revenue milestones.

Lifetime access to 60+ engaging video lessons that go over key frameworks that improve sales win rates.

Lifetime access to 20+ engaging video lessons that go over the exact blueprint and tactics used to create consistent pipeline.

Lifetime access to 30+ engaging video lessons that enable you to drive predictable results from your sales staff.

3 month access to bi-weekly cohort office hour session to help remove obstacles you're facing in your sales cycles.

3 month access to bi-weekly cohort office hour session to help you navigate hiring, training, & coaching.

Access to library of resources that will help you scale your team and create an agile sales culture.

 

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Course curriculum

Sales Management Support

1. Kick off


📹 Welcome 📹 Getting started




2. Sales fundamentals


📹 Emotional vs. logical part of a sale 📹 Three levers of emotion 📹 Most powerful aspect of emotion 📹 How do they feel? 📹 The sales funnel 📄 Sales funnel blueprint 📹 Managing your sales funnel




3. Efficient prospecting tactics


📹 Buck shot spear 📹 Cadence design 📄 Prospecting cadence blueprint 📹 Cold call framework 📹 Cold call scripting 📄 Script templates 📹 Ways in emotions 📹 Overcome brush offs 📹 Focusing on symptoms 📹 Pivot point 📹 2 second rule 📹 Using video 📹 Emails that book meetings 📄 Email templates 📹 Getting past the gatekeeper 📹 "Send me some more information" 📹 "We're using a competitor" 📹 "What is the price" 📹 "I'm already doing that" 📹 "We used [x] before" 📹 Don't kill curiosity 📹 "I guess I'll take the demo" 📹 Firm it up 📹 Master reminders 📹 Performance tracking 📄 Metric tracking sheet




13. Hiring Rockstar Salespeople


📹 How to find top performers 📹 Hiring Business Development reps & what's required 📹 Hiring Account Executives & what's required 📹 Shortlisting canidates 📹 Phone screening 📹 Caring test interview and what questions to ask 📹 Case study & coaching test
📹 Upside comp plans




4. Setting yourself up for success in the demo


📹 3 minute research 📹 Demo framework 📄 Demo blueprint 📹 Rapport building 📹 Acquiring your power 📹 "I don't want to answer you" 📹 Efficient discovery 📹 What you need 📹 Broad discovery 📹 Polarizing questions 📹 Verbal diarrhea 📹 Use what they say, not what you assume 📹 Great questions 📹 Most important sentence




5. Executing a collaborative demo


📹 What to show? 📹 Language certainty 📹 Associations of value 📹 Productive check-ins 📹 "Do you do [x]?" 📹 Setting the table 📹 Stories that resonate 📹 Red Herring 📹 Confirmation of value




6. Poised pricing


📹 Setting the line in the sand 📹 Building merit for your recommendation 📹 Presenting pricing 📹 "That's too expensive" 📹 "I don't sign contracts"




7. Handling Objections


📹 They can't hear you 📹 The art of agreeing 📹 Mountain climber's dilemma 📹 How to practice




8. The most powerful next step


📹 Decision making process 📹 Three buckets 📹 Secure the money maker 📹 Closing your file




9. Proposals that close deals for you


📹 Playing telephone 📹 What not to have in a proposal 📹 Video proposals 📄 Proposal templates




10. Don't negotiate. Close!


📹 The decision call 📹 Reaffirming your role 📹 Shame on me 📹 "Can't prioritize this" 📹 "How about [x] competitor?" 📹 Removing CEO magic 📹 Joining their team 📹 Qualifying a deal 📹 Get it done in real time 📹 What to do with a verbal 📹 Finalization vs. negotiation




11. Reviving dark opportunities


📹 Negative questions 📹 People don't like giving up 📹 Feedback 📹 I closed your file




12. Reps that are effective


📹 Building your spear 📹 Urgency 📹 Set up your week 📹 Structure your day




16. Final thoughts


📹 Final thoughts 📹 Thank you




14. Onboarding & Coaching


📹 Agile onboarding
📹 Making a scalable onboarding deck
📹 Aligning expectations
📹 Day 1 - Company 📹 Day 2 - Product 📹 Day 3 - Competition 📹 Day 4 - Process 📹 Day 5 - Execution 📹 Week Two - Practice
📹 Week Three - Mistakes 📄 New rep 30-60-90 day plan
📹 Don't pester




15. Management


📹 Team Structure 📹 Comp plans that drive predictability 📹 Sales tech stack 📹 Levers to scale 📄 Scaling document





In The Trenches Sales Support

4. Setting yourself up for success in the demo


📹 3 minute research 📹 Demo framework 📹 Rapport building 📹 Acquiring your power 📹 "I don't want to answer you" 📹 Efficient discovery 📹 What you need 📹 Broad discovery 📹 Polarizing questions 📹 Verbal diarrhea 📹 Use what they say, not what you assume 📹 Great questions 📹 Most important sentence




5. Executing a collaborative demo


📹 What to show? 📹 Language certainty 📹 Associations of value 📹 Productive check-ins 📹 "Do you do [x]?" 📹 Setting the table 📹 Stories that resonate 📹 Red Herring 📹 Confirmation of value




7. Handling Objections


📹 They can't hear you 📹 The art of agreeing 📹 Mountain climber's dilemma 📹 How to practice




6. Poised pricing


📹 Setting the line in the sand 📹 Building merit for your recommendation 📹 Presenting pricing 📹 "That's too expensive" 📹 "I don't sign contracts"




8. The most powerful next step


📹 Decision making process 📹 Three buckets 📹 Secure the money maker 📹 Closing your file




9. Proposals that close deals for you


📹 Playing telephone 📹 What not to have in a proposal 📹 Video proposals




10. Don't negotiate. Close!


📹 The decision call 📹 Reaffirming your role 📹 Shame on me 📹 "Can't prioritize this" 📹 "How about [x] competitor?" 📹 Joining their team 📹 Qualifying a deal 📹 Get it done in real time 📹 What to do with a verbal 📹 Finalization vs. negotiation




11. Reviving dark opportunities


📹 Negative questions 📹 People don't like giving up 📹 Feedback 📹 I closed your file




12. Being effective


📹 Building your spear 📹 Urgency 📹 Set up your week 📹 Structure your day




13. Final thoughts


📹 Final thoughts 📹 Thank you




1. Kick off


📹 Welcome 📹 Getting started




2. Sales fundamentals


📹 Emotional vs. logical part of a sale 📹 Three levers of emotion 📹 Most powerful aspect of emotion 📹 How do they feel?




3. Efficient prospecting tactics


📹 Buck shot spear 📹 Cold call framework 📹 Ways in emotions 📹 Overcome brush offs 📹 Focusing on symptoms 📹 Pivot point 📹 2 second rule 📹 Using video 📹 Emails that book meetings 📹 Getting past the gatekeeper 📹 "Send me some more information" 📹 "We're using a competitor" 📹 "What is the price" 📹 "I'm already doing that" 📹 "We used [x] before" 📹 Don't kill curiosity 📹 "I guess I'll take the demo" 📹 Firm it up 📹 Master reminders





"Increased revenue production by 5x"

Drew Mortensen, Founder at Navy Street Digital

Prior to working with CoCloser, closing deals was a challenge due to the saturation of our market. This was forcing us to offer month-to-month payment plans for our services, even though it wasn't ideal for the business. The training from CoCloser allowed me to negotiate more effectively, ultimately enabling me to secure more quarterly/annual deals while improving my overall win rate. In just 8 months my team has increased our MRR by 5x.

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